Insert an entrepreneur starting a new company in a natural health care â an existing or kicking into higher gear â would be well advised to concentrate his or her marketing efforts on women. Here are five reasons:
â Women do most of my decisions.According on BusinessWeek.com, the women are now more than 80% of purchasing decisions in all homes. “Today’s woman is the chief buyer of the family and marketers have to recognize that,” says Michael Silverstein, a principal withBoston Consulting Group and author of Trading Up: The New American Luxury.
Smart marketers will take seriously female buyers to get into his head to speak their language ⦠and convince them to buy them.
â Women dominate the reproductive health market.By kind of biology, have women on their reproductive systems more complicated than men. ) In view of menstruation (with possible complications such as PMS and cramps, birth control, pregnancy, lactation, menopause, affects About breast cancer and osteoporosis, etc., women have more gender specific health issues than men. Men have some â but not nearly as many.
Due to safety concerns associated with traditional hormone replacement therapy, expectant mothers not to harm their unborn children, and other problems associated with prescription drugs this field is wide open for natural health marketers.
â Women react to drugs differently and men.Men> Women who are due to their different chemical compositions, are differently affected by drug problems. Women are generally smaller and weigh less. Male and female liver metabolize drugs differently â is determined partly by sex hormones. Drugs are not always investigated on women, yes, unfortunately it is sometimes assumed (wrongly) that they are safe and / or effective for women.-
Prescription drugs can be a danger to women. Natural remedies can help relieve someof fear and danger.-women health
â Women bear the weight in the weight-loss market.Roughly third of Americans are overweight. According to Channel4.com, “” expects women to more than £ 150,000 [$ 306,874 to spend U.S.] during the course of their lives on a diet and good physical condition, according to a survey. Gym memberships, exercise DVDs, supplements and extra fruit and [vegetables] all costs an average of £ 2422 [$ 4955 U.S.] â¦. About one years of her life, a woman would spend an average of £ 150,164 [$ 307,206U.S.], he will lose only up to 3 kg per year, most of which she lays back on. Every pound of weight to lose, therefore £ 807 [$ 1651 U.S.] costs. ”
These figures alone would motivate many people to lose for better ways to see. Obesity affects both sexes, of course, but keep in mind that women make 80% of purchase in a home, women are the primary regulators of health habits of their families. So for women in the weight-loss industry â for allmembers of the familyâmakes good business sense.-women health
âWomen use beauty products (lots of them).Of course, âbeautyâ products for men are becoming increasingly popular, but women still dominate this market, spending billions of dollars a year on them. With downsides including high cost and chemical sensitivities, natural beauty products are making inroads into this industry. The possibilities include hair products, skincare products, spa products, and mineral makeup, among other.http://www.womenhealth.pannipa.com/2009/09/5-reasons-why-the-natural-health-market-needs-to-target-women/